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Sustainability in action

Our sustainability agenda is at the heart of our business. We have a strong programme of initiatives and we share progress and best practice with our stakeholders inside and outside the business.

We have a cross-functional environmental steering group, with Board sponsorship, which sets the environmental strategy and direction for the business. This is communicated via our environmental policy and underpinned by our environmental management system, which is based on the requirements of the International Environmental Management System Standard, ISO14001.

Industry firsts

In June 2009, Kingsmill became the first - and, so far the only - bread brand to be allowed to carry the Carbon Trust's Carbon Reduction Label on our packaging. We completed a two-year carbon footprint reassessment in 2011 and have been recertified enabling Allied Bakeries to continue carrying the Carbon Trust's Carbon Reduction Label. This is a demonstration of our commitment to an ongoing reduction in our carbon footprint.

Another industry first is the introduction of bread bags made from 100% recycled virgin waste on Little Big Loaf. Little Big Loaf is the only loaf with full-size slices, just fewer of them, thus reducing waste in households that eat less bread.

Environmental commitment

We've made a commitment to environmental sustainability.

We support the Love Food Hate Waste campaign and we're signed up to the Courtauld 2 Commitment. This is a voluntary responsibility deal that aims to improve resource efficiency and the overall environmental impact of the retail grocery sector by reducing packaging, food waste in the supply chain and consumer food waste.

On the road

Since November 2008, we've measured, managed and reduced the product carbon footprint of the three biggest-selling varieties of Kingsmill bread. Having measured the greenhouse gases emitted throughout the supply chain - from growing wheat, through baking bread, delivery to the retailer and use in the consumer's home - we are working to continually reduce emissions. We do this by implementing carbon reduction actions such as replacing chillers with units that have minimal refrigerant losses, and fleet vehicles with those fitted with Euro V Environmentally Enhanced Vehicle (EEV) technology diesel engines.

We've invested in 'teardrop' trucks that reduce carbon and other engine exhaust emission levels through their streamlined body shape, which gives optimum aerodynamic efficiency. We also have initiatives to influence driver behaviour, such as automatic engine cut-off when idling.