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Health Wellbeing

Bread in a balanced diet

It is our responsibility to make it easier for consumers to make informed choices by explaining the role of bread in a balanced diet, by baking bread that is wholesome and tasty, and by labelling our products with clear nutrition information.

  • We were the first bakery brand to clearly highlight the presence of wholegrains in our breads. Kingsmill 50/50, the nation's favourite healthier white loaf, has half your daily wholegrain in two slices (based on US Dietary Guidelines of 48g of wholegrain a day).
  • Wholegrain is an important source of fibre, and, as part of the UK Food and Drink Federation’s ‘Action on Fibre’ campaign, Kingsmill and Allinson’s are proud to have made pledges to make fibre easier for people to integrate into their everyday diet.
  • Salt has an essential role in bread making, controlling fermentation and contributing to the texture and flavour of the finished loaf. Recognising the impact of salt in the diet, along with the rest of the food industry, Allied Bakeries has been reducing salt levels since 2004.
  • Vitamin D is a vital nutrient for our bones and for supporting the immune system, yet the National Diet & Nutrition Survey (NDNS) shows that around 17% of adults in the UK have a low vitamin D status so we’ve made sure to include vitamin D in Kingsmill 50/50 Vitamin Boost range.
  • We believe bread is a key part of a balanced diet and so Allied Bakeries supports nutrition labelling. People can make informed decisions about the food they eat based on nutrition labelling on our packs and on our websites.